The Dangers of Prioritizing Tools Over Training

Hand-tools

Recently, I read an article about how United Airlines plan to improve its connection to passengers through technology… primarily mobile.

United has been my go-to airline for the past 13 years. The vast majority of my work has been here in the states, so to achieve Gold status—living in the middle of the country, no less—is no easy feat. I’ve had A LOT of experience with gate agents, customer service reps, & flight attendants. Some were good, most weren’t.

Technology isn’t going to help in the way they’re hoping. People are. 

People who act like they care. That my problem matters to them & they’re willing to do whatever is within their power to help.

Technology (at best) is just an extension of the customer experience. Not the foundation of it.

Instead of investing in tech, invest in service training. Or better yet, in hiring & recruiting strategies that attract people who actually do care in the first place.

Whether in the marketplace or in ministry, the very people we’re hoping to serve get shortchanged when we elevate tools over training. Every. Time.

The Keys to Communicating Change

“I just don’t get it,” he sighed. “I feel like I’ve been repeating the same thing for months until I’m blue in the face. Why aren’t people getting on board with the new vision?”

My heart went out to this frustrated pastor. He’s a gifted communicator and skilled at painting a vivid picture of the future people want to be part of. But he’s not getting the traction that he’d like in his new church.

Many of the leaders I work with are in the midst of leading through change. Some big, some small, but all with their own unique challenges.

The truth is nobody likes change. We are creatures of habit and prefer our routines. But leadership requires moving people from here to there and change just comes with the territory.

Understanding why people resist is half the battle. After working with leaders for over two decades, I’ve noticed there are three primary reasons why people don’t get on board with change:

1) They Don’t Agree

Let’s face it. This group can be the most difficult to deal with because some people are just impossible to please. They will find reasons to complain regardless if something changes or stays the same.

Don’t let these people hold your vision (or you) hostage by their version of what the future should be. Having a clear direction will mean some people won’t want to be part of it. Let them go to make room for those who do.

2) They Don’t Understand

Many leaders spend most of their time talking about WHAT needs to change without spending enough time on WHY it needs to change in the first place. The pain of staying where they are needs to feel greater than the discomfort or inconvenience of changing.

Paint a clear picture of why things can’t stay the same. Tie it to vision. Tell stories—make it feel real. Then focus on where you want to go & how you plan to get there.

3) They Don’t Know What to Do

Once people are excited, they want to get involved. The quickest way to squelch that enthusiasm is to overwhelm them with options. People don’t want a catalog listing 485 ways to help. When with faced with many choices, many shut down and don’t do anything.

Instead, focus on a few simple next steps that can apply to everyone. “Everyone” being a critical part. There is momentum that builds when everyone feels like they can take part in the vision. Once it’s in motion, it’s hard to stop.

Understanding why people resist is half the battle. The other half is consistently casting vision and celebrating small wins along with way. Because communicating change is a marathon, not a sprint. Prepare for the road ahead.

*Originally written for Catalyst