Does media matter? How can churches reach people without a big marketing budget? Isn’t “marketing” kind of a dirty word in a ministry context anyway?
Phil Cooke and I were interviewed by Justin Blaney at Innovate for Jesus this morning and these were just a few of the topics we covered. Lots of great stuff shared for ministry leaders big and small (And if you look closely, about three quarters of the way through, you might see my Great Dane slipping by in the background… Kind of a Where’s Waldo sorta thing)
Here’s a few highlights that were tweeted:
“We have the greatest story ever told. But if our audience doesn’t speak “Christianese” we need to adapt to their context”
“When every ministry has its own logo and brand identity, you’re setting them up to compete with each other”
“The people that really break through are the ones that focus. We were made to focus”
“If we don’t define what is important, by default, nothing is”
“The average TV is on for eight hours a day. The average preacher preaches for an hour a week. Who’s winning the battle?”
“The most creative ministries are often the ones that didn’t have money to throw at the problem”
What are some of communication principles you’ve found to work?
A lot of the folks in my circles tend to be leaders. Oftentimes Lead Pastors, Executive Pastors and Communication Directors. And some of these leaders have huge hearts to help others—and others really need to know about it. So if you haven’t already heard of unSeminary, this is a resource you definitely want to check out.
Founded by Rich Birch, Operations Pastor at Liquid Church, (and all around great guy) he offers up some great, practical resources to guide your church communications. Here’s a highlight reel of some of the goodies you’ll find:
Welcome Home Magazine << Just launched, free resource stocked with great ideas to make guests feel more welcome
I honestly haven’t come across another one-stop-shop that offers so much free, quality stuff as unSeminary. Rich was a fellow speaker at Collyde last year when we first met, and he did a great job of helping me keep the crazy at bay before my session started. He’s continued to impress me ever since.
** Side note ** This is not an endorsed post. unSeminary is just a great resource and the world will be a better place if others know about it.