So you’re getting ready to launch a new brand.
You’ve got your new name, logo, signage, website, and social channels all locked up. Or do you?
It’s important to snag ALL the domains and social channels related to your brand that you possibly can. Even the ones you think you don’t need.
Otherwise you run the risk of what happened to Carly Fiorina, former president of Hewlett-Packard, who just announced her bid for the 2016 presidential race.
By failing to secure http://carlyfiorina.org/, someone else snagged it and is using it against her.
The devil is in the details, so make sure your resources aren’t being used to fight battles you can control.